About
Practical digital operations for teams who value trust
CASolved exists to help small and midsize businesses act with the same confidence as larger organisations. I’ve spent a decade building and rolling out digital change programs—now I focus that experience on businesses who need momentum without the jargon.
Whether we’re creating a new website, automating handoffs, or surfacing live metrics, the goal is the same: make work easier for your team and clearer for your customers.
Book a 20-minute fit callConor Apsel
Founder & Principal Consultant
Former Big Four consultant specialising in customer experience, automation, and insight-driven delivery.
How we work
Practical first
We design around the tools your team will actually use, not the flashiest stack.
Transparent decisions
Every recommendation comes with clear trade-offs, costs, and implementation notes.
Capability transfer
Training, documentation, and office hours are baked into every engagement.
Ready to see what’s possible for your team?
Book a quick fit call and we’ll show you the most practical next steps.